Changing Consumer Behaviors
2 Mins read
The COVID-19 pandemic changed the way consumers shop and buy. But are these new behaviors permanent or temporary? Will you need to…
Auto Sales Go Digital
1 Mins read
According to the Adtaxi Automotive Innovation and Consumer Trends study, the COVID-19 pandemic significantly boosted both automotive demand and reliance on digital tools….
BOPIS Booms
1 Mins read
The use of BOPIS (Buy Online Pick up In Store) grew nearly 500% during the COVID-19 pandemic. In addition, more than half…
New Ways to Get Discovered and Connect This Holiday Season
3 Mins read
This holiday season is critical for small businesses. 20% of small business owners expect to make more than half their annual revenue…
What Type of Small Business Should You Start?
3 Mins read
Starting a business from the ground up is one option for new entrepreneurs, but it’s not the only one. You can also…
Negotiating the “Letter of Intent” When Buying a Business
3 Mins read
“I am looking to buy a local business. The owner and I have agreed on a purchase price, subject to my reviewing…
Shoppers Unlikely to Visit a Business They Can’t Find Online
5 Mins read
In the Digital Age, information is power. Consumers want to learn as much as possible about a business before spending their time…
The Art (and Science) of a Prototyping Business
4 Mins read
“I invented a new product a couple of years ago and obtained a patent for my invention. A few months later, I…
Small Businesses Optimistic Despite Hiring Challenges
1 Mins read
Most small business owners (67.2%) are optimistic about the growth of their business over the next six months, despite significant hiring challenges,…
5 Secrets to Personal Branding
3 Mins read
In my book How People Become Famous, I analyze the recipes for success of twelve personalities – the “Geniuses of Self-Marketing” –…
